Hyve — A place to live, sleep and work

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Two iPhones that each show a different page of Hyve’s website

Hyve is a hotel, hostel, and coworking space in Basel, Switzerland. As part of a company-wide process of repositioning and branding, I created an overhauled web experience in close collaboration with my partners, to reflect the new brand and increase the conversion of direct bookings.

Lead Art Director, UX-Design, UI-Design, Development
Basel West, Visuelle Fabrik
February 2019


In the discovery phase, we spotted three main issues that demanded our attention. At hand was the implementation of the new branding and a well overdue refresh of the overall design of the UI. But the main problem we desperately had to solve was the low number of direct bookings on the website.


To solve this challenge, we put our focus on a straightforward user experience while incorporating a sleek, clean, and distraction-free design. Additionally, we decided to pursue a compelling pricing strategy to increase the chances of conversion by giving a 20 % discount on all direct bookings.


The direct bookings on the website record a remarkable growth of 75 %, with an average increase from 8 % to 14 %. These numbers show that the new user experience and the refreshed design resonate with the users and that they welcome the competitive pricing strategy with success.

A portrait of Joe Imholz

The growth of direct bookings by a significant 75 % speaks for itself. Michael is an excellent partner and expert in his field. Working with him was a pleasure in every aspect. Highly recommend.

Joe Imholz Founder of Hyve

iPhone screenshot that shows the overview of Hyve’s rooms with the fixed “Book now” button
iPhone screenshot that shows the “Family Room” with the fixed “Book now” button
iPhone screenshot that shows the picture gallery of the “Family Room” with the fixed “Book now” button

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